How Effective Are Various Methods in Reducing Recidivism Essay

Prison, non-custodial sentences and rehabilitation seem all failed in reducing recidivism; however, there is little and limited evidence to support non-custodial sentences, as well as some people think if rehabilitation could be implemented effectively, it would work. Although the advantage of prison is keeping our society from dangerous people, when it comes to reducing recidivism rate, the effect of prison is disappointing. The public usually think that imprisonment is safer for communities; however, it appears powerless to deter inmates from committing crime again. In the article, â€Å"Study shows building prisons did not prevent repeat crimes†, Fox Butterfield (2002) cites a large-scale study of recidivism from the Bureau of Justice Statistics, which investigated up to 272,111 former prisoners in 15 states during the first three years after being released. It found that 67% of inmates broke the law again in three years right after their release in 1994. It is surprised that it does not make any difference to recidivism rate which was studied in 1960’s, and it is even 5% higher than the study done in 1983. In addition, it indicated that the more rearrest records a criminal has, the higher recidivism rate he has. The inmates who have more than 15 prior arrests have 82. 1% of recidivism rate. Nevertheless, according to Emily Kingham’s article (2006), she believes that prison forces offenders to regret and reflect on their behaviour; as for the reason that criminals cannot reject the temptation of committing new crime is because of inadequate provided support. In spite of this, some experts have admitted that prison does not work in terms of reducing recidivism rate (Considering the alternatives 1978; Finckenauer 1988). Some limited evidence has shown that non-custodial sentences may decrease recidivism; regardless of some experts being sceptical about their desired achievements. On the one hand, alternative sentences can help government save money and alleviate over-cramped number of criminals in prison (Considering the alternatives 1978). On the other hand, Kingham(2006) points out that alternative sentences do nothing but return prisoners to their original circumstances, which result in unawareness of their crimes and the onsequences. One study indicated that through one of alternative sentences, intensive probation, recidivism rate is less than 20%; however, the evidence maybe weak as the study has not been completely put into practice (Considering the alternatives 1978). Furthermore, in the Minnesota, alternative sentences have been successfully adopted to keep criminal rate not increasing, but it may not be convinced because of the source not being confirmed (Considering the alternatives 1978) . While some people argue rehabilitation is also failed in reducing recidivism rate, some authors counter that if government could support rehabilitation, recidivism rate would decrease. According to the article, â€Å"Prison†, James O. Finckenauer (1988) cites some studies, which shows that even though the government has already provided with good rehabilitation programmes, they cannot achieve reformatory of inmates. On the other hand, this position is contested by Joan Petersilis (cited in Butterfield 2002), a professor of criminology at the University of California at Irvine and an expert on parole, who says that state governments spent such little money on rehabilitation programs that inmates do not receive sufficient help with drug addition, work skill and preparation for a new life, which may lead increasing recidivism rate. Butterfield (2002) further cites the statement by Mr. Travis, who also argues that criminals return to crime.

Hawthorne effect Essay

In today’s competitive climate lots of business owners are trying to get more from their workforce at the same time however their employees are trying to get more from their jobs. Reward and recognition programmes are one way that employers can motivate their staff into changing their key behaviors and work habits, thus benefitting the business. At the same time these schemes can also give the employee that little bit extra they are looking for from job. Motivation and reward are closely linked and there have been many credible theories written on the subject. It is widely recognised that human beings have a need to feel valued, both in their home lives and in the work place. To keep people motivated they need to be encouraged, rewarded (where appropriate) or recognised in their endeavors. One of the most valued of the motivation theories was written by Abraham Maslow from the USA back in the 1950’s. As part of his study into motivation Maslow developed a five tiered hierarchy of needs. He argued that the way to motivate individuals in the workplace and indeed in life is to satisfy the need sets one by one and in order. The first of the need sets and the most basic are the biological and physiological needs. These are survival requirements ingrained into us and evolved with mankind for tens of thousands of years, things such as food, shelter, warmth etc. In Maslow’s model it’s these needs that need to be satisfied before anything else, for example there is little point offering status as a motivator, when the individual has not yet satisfied basic requirements such as achieving a livable wage in order to eat, secure shelter etc. Reward Systems Peformance at Mark-it-Down Co Ltd is not what it should be and it has been decided between senior mangement and the Human Resources department that the introduction of a reward scheme is whats required to motivate the workforce and improve performance overall. The team in charge of deciding on the reward system to implement have come up up with the following suggestions: Variable Pay/Bonus Scheme A scheme of variable pay is one possible solution for the supermarket. In this scheme a portion of the employee’s pay would be considered at risk. This portion of the wage will be rewarded according to the performance of the company as a whole, on the basis of personal acheivement or based on the results of a department or team (this would probably be the most effective for this type of commercial business) Targets will be set at the beginning of a specified period (per annum is the common period) at the end of this period depending on the how well the targets have been met, a percentage or full quantity of the â€Å"at risk† part of their pay will be paid to the individual. This payment could take a few different forms, possibly a cash bonus, a quantity of stock or shares in the business. Whilst monetary reward has been proven to be effective and can encourage hard work amongst a team or individually, it has the disadvantage of impacting on profit made by the supermarket, for example if the grocery team meet their target for keeping the produce displays replenished to a defined level, then the whole grocery team will have earnt the bonus which must be paid from the profits. You also may have a situation where part of the workforce become demotivated, if their team or they personally have missed out on a bonus. Bonus and pay based rewards are considered differently depending on which motivation theory you study. For example in Maslows hierachy of needs, financial remuneration is only mentioned within the first tier of the hierachy which covers the most basic and obvious survival needs (physiological needs) Money was not considered by Maslow be a long term motivator. Frederick Herzberg considered financial reward to be amongst his â€Å"hygiene factors† that is that money in itself is not a motivator but actually will only act as a â€Å"dissatisfier† if the individual feels that their financial expectations and requirements of the role are not being met. In contrast to Maslow and Herzberg, John Stacey Adams might have argued that bonus schemes and pay related rewards can indeed be effective motivators. If the individual percieves that they are gettting a fair input to output balance in comparison to their peers eg, works hard (input) for a pay bonus (output) However that motivation through financial reward might not last. If the individual learns that a colleague or peer is benefiting from a better input to output ratio (eg doesn’t work as hard, but gets paid more) then the individual can quickly become dissatisfied. Promotion The introduction of a promotion programme could be a viable option. If the employee’s are aware that there is a realistic opportunity for them to progress within Mark It Down Co then they will likely feel motivated towards improving their standard of work in the hope that they will be one of the employee’s chosen for promotion. Maslow’s heierachy of needs supports promotion as a motivator, however depending on the person promotion/status as a form of motivation might be quite high up on the tiers and as such it would only work if the tiers below have already been satisfied. There could be several downsides to this however; often with promotion comes a rise in salary for the individual, which will of course impact on any profit made by the supermarket. There might also be a risk of a culture developing within the company whereby individuals take the attitude that they are â€Å"out for themselves† Employee of the Month One of the suggested recognition programmes is an employee of the month scheme. The idea is that all employee’s and managers are provided with a brief form to be used to nominate an employee that they believe deserves recognition (they should also explain the reasons behind there nomination) Due to the nominations for employee of the month being business wide not only is the playing field for recognition level, but there is the scope for recognising excellance in all of the different area’s of the organisation. This reward system could be as low or high cost as Mark it Down Co directors see fit. There is support for this type of recognition reward in Elton Mayo’s Hawthorne Effect theory. Following his studies of workplace behaviour at the Hawthorne Plant Chicago in the late 1920’s and early 1930’s Mayo deduced that emotional factors acted as far better motivators than economical ones, as such a reward scheme of this nature could be very effective indeed, not to mention low cost. On the downside employee of the mon th schemes can have a tendancy to be considered a little cheesy and may require a little effort on the part of the programme managers in order to keep all of the staff motivated to particiate by completing the nomination slips. Pass on Praise Something as simple as passing on positive comments you have heard about an employee direct to the individual can have an extremely motivational effect. Again the hawthorne effect supports this belief. The praise could passed on by way of email, copying in managers or even with a visit to a senior managers office in order to receive thanks directly. The main advantage of this idea is that it costs nothing and is extremely easy to implement, however it may not be enough on its own, I would suggest that this tactic be used in conjunction with one of the other employee recognition schemes. All of the afore mentioned reward options have the potential to be effective, however the success of the chosen scheme could have a lot to do with the indviduals in nbeed of motivation. For instance in McGregors theory, the two employee types, X and Y differ greatly. What might motivate a Y employee (someone that is naturally happy to take on repsponsibilty and excepts work as part of life) might have the opposite effect on an employee of the X variety (someone that’s avoids repsonsibility and needs to be heavily supervised. The type of employee’s to be motivated should be considered before a motivation and reward scheme is decided upon. Monitoring Performance There are various ways to monitor the performance of your workforce. In the supermarket setting of Mark it Down Co, these could be; Physical: the number of sales made, the number of employee’s served, punctuality or attendance. There can be no disputing these types of performance indicators they are unambiguous and offer a realistic insight into the performance of a team or individual. Qualiative: these indicators are based on opinions and judgements (the view of a supervisor or the such like). These indicators are just as important as physical ones but managers should be careful to ensure that any measures of performance are considered fair by both the employees and employers. Goals and Targets Performance measurement can also be linked to the companies appraisal system, that is performance can be measured by assessing progress made on targets and goals agreed at the previous review. Appraisals are valuable in this respect. In order to effectively monitor performance in this way it is important to ensure that your employees are aware of the difference between target and goal. Goals: These are long term ambitions that should relate to the individual aims for progressing within the company. Targets: These are the steps taken in order to achieve the goal. There is an acronym that can act as a guide for the criteria that any targets should adhere to. They should be Specific, Measurable, Achievable, Realistic and Time bound. There is little point setting targets outside of these parameters. Monitoring progress towards identified goals and objectives as a way of determining who deserves reward does have its pros and cons though. On the one hand it can be considered an easily measurable method of monitoring performance, but on the other (particularly when the goals and targets have been set for a team or group) it could be argued that the fact that a company/team or individual is achieving its set goals and targets is not a true indication of who has made the most effort towards making that happen and as such is not an effective method for identifying who should qualify for reward. This is an important thing to consider when applying motivation and reward schemes, as an incorrect or ill managed monitoring technique could be costly to a business. For example a company will not want to be handing out cash bonuses to a whole team for reaching a set goal if it transpires that 3 out of 5 team members have made no improvement to their work output and had nothing to do with the team’s progress or achievement! When considering target setting as a way of monitoring progress and establishing where reward, praise or recognition should be given, serious thought should be given to how the company plans on pinpointing exactly who has been responsible for progress, both positive and negative. Benchmarking Another way to monitor company performance is to measure its successes and failures against those of other businesses in the same market. For example Mark it Down Co could measure its sales figures against one of its competitors, Lidl for instance. This method is known as bench marking and it’s all about taking the best practices of the highest achieving businesses in the same market and applying them back in the business in question. Job Evaluation Its has been brought to management attention that one of the employee’s at Mark it Down Co believes that he is receiving less salary for the same work as one of his peers. The following two methods can be used to evaluate the jobs of the individuals in question in order to assess whether theses concerns are justified or not. Job Ranking Job ranking is one of the simplest methods of job evaluation. Its considers the job as a whole and ranks it against another whole job within the organisation. This is usually carried out by the raters comparing the jobs using their general knowledge of the roles themselves. The jobs are ranked in order of the difficulty of the job itself or the importance of the role to the company. The procedure is followed for each department and then a comparison of jobs at all levels is made and jobs are given grade levels which define salary groups. The job ranking method is easily understood by all employees and simple to administer, however it does have its disadvantages, this technique is not really suitable for large organisations with complex structures where its is much harder to gain familiarity with all of the job roles. With this in mind it is probably not the solution that should be used at Mark it Down Co Ltd. Point Factor Method The point factor method establishes job values by assigning points to each area within a group of defined factors, below are some examples but there any many different factors that could be defined further and given points in order to be used for job evaluation; Skill: Within this group there might be points available for, experience or training. Effort: The points available for effort might be divided between mental and physical effort. In this method each job is rated using the defined points system. The points are totaled to form the final score for that particular role. From there jobs are grouped into salary grades (jobs with similar points ratings would be placed together in the same salary grade) This method can be tailored to meet the needs of specific companies and is suitable for use within larger organisations where there are a large number of jobs to evaluate. It’s an easy model to work with once it’s in place but can be very expensive and time consuming to develop in the first instance. In my opinion the point factor method would be a the better job evaluation model to use for Mark it Down Co. Job ranking is just too simplistic to cope with the amount of individuals roles at this organisation. The factors I think should be used to develop the point system are as follows; Skill – Experience, Training, Ability, Education Responsibilities – Monetary, Supervisory, Reporting Effort – Mental, Physical Environment – Job Location, Hazard’s In order to establish if the employee in question has a case for querying the wage he is on in comparison to his colleague. His overall score for the above factors should be calculated in order to establish his pay bracket. If the pay grade is the same as that of his colleague then his concerns are justified and his wage should be brought into line. If it is not and he is in a lower wage group then there is no case for a wage increase. Equally if the individuals wage bracket is determined to be higher than that of his colleagues then his wage should be adjusted to reflect as much.

Questions: Mobile Phone and Personal Navigation Devices Essay

Overview As TomTom, one of the largest producers of satellite navigation devices in the world, entered 2010 it faced stiff competition from its traditional rivals such as Garmin and from new competition from cell phones. Although its sales reached an all time high of â‚ ¬1.74 billion in 2007 by 2008 sales had slipped to â‚ ¬1.67 billion. That year the company posted a loss of â‚ ¬872 million. The decline in sales continued with 2009 sales slipping to â‚ ¬1.48 billion, although the company managed to post net income of â‚ ¬86 million that year. TomTom employed over 3,000 employees in 40 countries. Since its founding in 1991, the Netherlands-based company experienced steady growth. It offered an array of information services and devices aimed at the consumer and business markets. It led the navigation market in Europe, and was second to Garmin in the United States. In 2007, it outbid Garmin to acquire Tele Atlas in a vertical integration strategy to control the map creation process. TomTom paid â‚ ¬2.9 billion for Tele Atlas. As 2009 came to a close, Google announced it would offer turn-by-turn navigation within cell phones. Google said the product, initially limited to driving directions in the U.S. would be free to consumers. As the U.S. and European markets for navigation devices matured, TomTom was faced with decisions related to the relative emphasis it should place on its stand-alone navigation devices, built-in navigational units for automobiles and aviation, and business devices and services aimed at companies with large mobile workforces. Suggestions for Using the Case Students should find the TomTom case interesting since many of them probably own a GPS unit or use a smartphone- based GPS application. The Nintendo case is excellent for drilling students in applying the concepts and analytical tools covered in Chapters 4 and 5. The case provides sufficient information to allow students to fully examine the competitive forces at play in the personal navigation industry, consider the industry’s driving forces and key success factors, and examine TomTom’s internal situation. In addition, the case’s decision focus allows students to consider what TomTom must do to survive in an increasingly competitive environment. To give students  guidance in what to do and think about in preparing the TomTom case for class discussion, we strongly recommend providing class members with a set of study questions and insisting that they prepare good notes/answers to these questions in preparing for class discussion of the case. You may also find it beneficial to have your class read the Guide to Case Analysis that is posted in the student section of the Online Learning Center for the 18th edition at www.mhhe.com/thompson. Students will find the content of this Guide particularly helpful if this is their first experience with cases and they are unsure about the mechanics of how to prepare a case for class discussion, oral presentation, or written analysis. TomTom: New Competition Everywhere! *This teaching note was prepared by Professor Woody Richardson, Mississippi State University. We are most grateful for his insight, analysis and contributions to how the case can be taught successfully. * In our experience, it is quite difficult to have an insightful and constructive class discussion of an assigned case unless students have conscientiously have made use of pertinent core concepts and analytical tools in preparing substantive answers to a set of well-conceived study questions before they come to class. In our classes, we expect students to bring their notes to the study questions to use/refer to in responding to the questions that we pose. Moreover, students often find having a set of study questions is useful in helping them prepare oral team presentations and written case assignments—in addition to whatever directive questions you supply for these assignments. Hence, we urge that you insist students spend quality time preparing answers to study questions— either those we have provided or a set of your own questions. The case can be used effectively for a written assignment or oral presentation. Our recommended questions for written assignments are as follows: You have recently been hired by TomTom as a new market analyst and have been asked to assess the attractiveness of the personal navigation industry and determine TomTom’s competitive strength. Please prepare a 5-6 page report that evaluates competition in the industry, assesses industry driving forces, and lists industry key success factors. Your report should also include an assessment of TomTom’s internal  situation and makes specific strategy recommendations that will allow TomTom to improve its market and financial performance. Assignment Questions 1. What strategy is TomTom pursuing?  2. How well is the strategy working?  3. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitability? 4. What are the strengths and weaknesses of TomTom? What are the threats and opportunities facing the company? 5. Do you think TomTom’s shift to value-added services and making Personal Navigation Devices a smaller portion of total revenue will be enough to sustain it in the near future? Is this strategy consistent with the needs of markets outside North America and Europe? 6. What recommendations would you make to TomTom management to improve its competitive position in the satellite navigation industry, take advantage of market opportunities, and defend against external threats? Teaching Outline and Analysis 1. What strategy is TomTom pursuing? For the most part, TomTom has followed product development and market development strategies with clear emphasis on differentiating its product. Its 2007 acquisition of Tele Atlas was clearly illustrative of vertical integration. Through the years its acquisitions and patent development display elements of an offensive basis of competitive attack based on pursuing continuous product innovation to draw sales and market share away from less innovative rivals. A good use of the history section of the case is to have students classify or label TomTom’s historical actions related to products and markets into product development or market development. The results might look like the following table. Time Action Described in Case Strategy Early 1990s Software development for handheld computers to commercial applications. Product Development & Market Development 1996 Announced first navigation software Market Development 2001 Entered Mobile car satellite navigation market Market Development 2006-2008 Acquired Datafactory AG to power TomTom Work Acquired Applied Generics for Mobility Solutions. Acquired Tele Atlas for map creation Product Development Product Development Vertical Integration 2009 TomTom for the iPhone released Market Development The TomTom Group consisted of TomTom (Business to Consumer), Tele Atlas (Business to Business), WORK (Commercial Fleets), and Automotive (Auto Manufacturers & Suppliers). In response to the economic downturn that began in 2007, increased competitive threats, and growth declines in the U.S. and Europe, the company shifted its business mix toward value-added services. The potential results of this attempt to make personal navigation devices (PNDs) a smaller proportion of total revenue were at best uncertain. 2. How well is the strategy working? The short answer is that up until the global economic downturn beginning in 2007 and continuing in 2008, TomTom’s strategy had produced outstanding results. However, as the losses in 2008 indicate, the strategy bears scrutiny. The downward pressure on prices due to competition and the slowing of discretionary expenditures due to the global recession produced a financial strain on TomTom. An examination of Case Exhibits 3 and 4 reveals the following trends from the first Quarter of 2008 to the first quarter of 2009: ÃŽ ½ European Revenue Down 22% ÃŽ ½ North America Revenue Down 52% ÃŽ ½ Global PNDs sold Down 29%. At the same time, the selling price and overall operating margins had been decreasing since 2007. The gross profit margins from 2006-2009 were as  follows: 2009 2008 2007 2006 50.6% 53.3% 56.0% 57.6% This caused net income to drop much more precipitously than the decline in sales. Couple this information with a debt load over â‚ ¬1 billion due to the acquisition of Tele Atlas and the company appeared to be in a financial bind. For all of 2008, the company posted a loss of â‚ ¬872 million. 3. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitability? The outlook for industry profitability is not what it was 5 years ago. Students should be able to develop an outlook by using Porter’s Model of Industry Attractiveness as discussed in Chapter 3 of the text. Rivalry among Competing Sellers Rivalry will intensify as industry growth in US & Europe slows. Margins will continue to decline. Firms will fight to utilize capacity through further price cuts. Growth in China & India would mitigate the rivalry intensity. Buyers Big Box stores exert strong pressure on price, terms & delivery. Car makers also exert strong influence owing to their purchasing power. Suppliers Very limited influence as all key components are controlled through vertical integration. Threat from Substitute Products Major Threat – Cell phones for PNDs predicted to dominate by 2013. Less Threat – Fleet management & Automotive markets. Potential New Entrants Nokia’s acquisition of Navteq signals their intent to integrate phone and navigation services. Google’s announcement also signals its entry into the market. Up until recently the industry was much more attractive. Physical maps were not much of a threat as a substitute, but by 2009 the industry was undergoing a sea change regarding cell phones as substitutes. For the younger consumers who have never not known cell phones, the expectation that navigation be a common feature will be a strong force in the market just as many in this generation only wear watches as fashion ornaments because they are never without their cell phone. These tech-saavy consumers may eschew separate devices for navigation. 4. What are the strengths and weaknesses of TomTom? What are the threats and opportunities facing the company? Strengths Weaknesses †¢ Brand Name Recognition †¢ Map creation capabilities †¢ Innovative features — Mapshare — Points of Interest — Traffic updates †¢ Automotive partnerships †¢ European market share †¢ Sales declines †¢ Shrinking margins †¢ Debt load since Tele Atlas acquisition †¢ Relative weak sales outside Europe & the United States †¢ Stand alone (separate) products Threats Opportunities †¢ PND unit sales decline †¢ Multifunctional devices (cell phones/smart phones) popularity is growing †¢ Strong Competition from Traditional competitors – Garmin & Magellan †¢ Strong Competition from new competitors – Nokia & Google †¢ Potential legislation to restrict/ban navigational devices from autos †¢ Aging satellites that support GPS †¢ Growth of India & China †¢ 65% of U.S. adults don’t own any kind of navigation device of any kind †¢ High fuel prices encourage better fleet management & fuel efficiency for consumers †¢ Environmental concerns encourage better fleet management & consumer behavior to be â€Å"green† 5. Do you think TomTom’s shift to value-added services and making Personal Navigation Devices a smaller portion of total revenue will be enough to sustain it in the near future? Is this strategy consistent with the needs of markets outside North America and Europe? This is a difficult question. Certainly the move to reduce the company’s reliance on PNDs, a product category with declining sales, prices, and margins seemed a prudent measure. The efficacy of this strategy will depend on at least two key questions. ÃŽ ½ How fast will the PND market continue to shift to cell phones? If the analysts are correct and the cell phones will dominate the delivery for personal navigation devices then TomTom may need to accelerate its plans to reduce its dependency on this category. Students should recognize that as the demand for stand-alone PNDs declines the price will drop even more precipitously. ÃŽ ½ How fast can TomTom grow its non-PND business lines? One bright potential bright spot for TomTom could be the demand for more partnerships with car makers. Car makers will likely offer navigational devices as standard features rather than luxury options. TomTom could be well positioned (if it chooses to do so) to garner a share of this market similar to its deal announced at the end of 2008 with Renault. Of course, the car makers would continue the downward price pressure, but would represent a sizable market opportunity. Of course, should legislation be introduced to ban navigational devices in automobiles this would have a profound effect on TomTom and its competitors. Some students will be quick to point out that the markets in China and India would be lagging the U.S.  and Europe and would therefore be ripe for market penetration without any significant outlay for new product development. However, better students will point out that China and India both have significant cell phone penetration and they may actually be more desirous of product integration and multi-bfunctionality. 6. What recommendations would you make to TomTom management to improve its competitive position in the satellite navigation industry, take advantage of market opportunities, and defend against external threats? First, there appears to be no â€Å"magic bullet† capable of taking a strong #2 player such as TomTom to number one in the industry unless Garmin were to make a major misstep. The diffi culty of making a recommendation is further exacerbated by the move to cell phones for PNDs. However, TomTom might consider some of the following actions. ÃŽ ½ Focus on information solutions, specifically the â€Å"Better Routing† & â€Å"Better Traffic† information goals mentioned in the case. Provide these solutions regardless of type of device. ÃŽ ½ Defend and Develop markets not dependent on cell phone devices (e.g. coast guard, maritime, aviation, and fleet management markets.) ÃŽ ½ Seek more automotive partnerships – use the Renault and Avis experiences to ramp up sales in this area. ÃŽ ½ Extend product life – attempt to recoup R&D efforts by seeking markets in developing countries where the disposable income may be reaching the threshold to adopt PNDs. ÃŽ ½ Aggressively market fleet management solutions. ÃŽ ½ Develop more applications/partnerships similar to the iPhone experience. Find a way to â€Å"ride the dragon.† Find a way to participate in the growth in multifunctional cell phones. Even a small portion of this huge market would be extremely lucrative. Epilogue Immediately following Google’s October 28, 2009 announcement mentioned at the end of the case, TomTom and Garmin offered Black Friday discounts of 25% up  to 40% on some units. In 2010, the company generated sales of â‚ ¬1.521 billion with a net income of â‚ ¬108 million. TomTom announced in a February 25, 2011 Reuters report by Roberta B. Cowan that it faces â€Å"such a rapid decline in its key market for personal navigation devices (PNDs) that its shift into new businesses may not be fast enough to compensate.† The company forecasted that the overall PND market would decline by 10 to 15 percent in 2011 and that its earnings would not grow.

The Chinese Occupation during 2 decades Essay Example | Topics and Well Written Essays - 2000 words

The Chinese Occupation during 2 decades - Essay Example However, the revolution was faced with great resistance from the colonial powers of the central people’s government. The central people’s government deployed police officers who arrested, tortured and detained many of the Tibetan people who were thought to be the reason behind the revolt. Moreover, the extremities of the Chinese oppression on the Tibetans heightened with the police opening live fire and killing scores of protesting Tibetans. This paper therefore intends to carry out an analysis of the Chinese occupation amidst the Tibetans in India within the two decades in mid 20th century. Great interest will focus on the mistreatment leveled against the Tibetans and which saw many arrested, detained and tortured while many others were killed. Discussion Immediately after the independent republic of China got internal governance, it embarked on a hasty mission to claim backs other territories, which belonged to her among which Tibet was. Chinese People’s libera tion army was then tasked with the task to propel the newly formed state in the missions to liberate other territories. However, the sovereignty of such a country as Tibet was not taken with the dignity it deserved and as such was one of the targets to be claimed by the Chinese army. Tibetan sovereignty had well been understood due to the reason that the country had never been taken captive by any political administration of a foreign country1. However, with initial peaceful approaches by the Chinese government to take over Tibet, the motive later turned out fatal with resistance from the Tibetan people who resisted the captivity. The reaction is what best describes the bloodshed and the mass deaths witnessed by the Tibetans. China was successful in taking over Tibet though they subjected the native Tibetans to untold sufferings and deprived them of the human rights as prescribed within the international human rights provisions by the UN. The 1950 invasion of the Tibet by an estimat ed thirty thousand Chinese troops marked the start of a painful ordeal to the people of Tibet. Their government of Tibet was toppled over and the Chinese took over control under the leadership of Dalai Lama since when many other troops of Chinese origin were deployed into the region. The onset of 1951 saw the Tibetan and Beijing counterparts sign into treaties, which pointed to national regional autonomy. Among other fundamentals in the agreements were that the central authority would observe the sovereignty of the governance structures governing Tibet as well as the already established status quo. Freedom of religion as well as the autonomy of the education system of the native Tibetans was to be safeguarded and developed2. However, the Tibetan revolt set in 1954 as resistance towards the failure of the Chinese government to honor the written agreement persisted. The Chinese started imposing collectivism to the Tibetans while at the same time destroying the Tibetan monasteries. As a result, the voluntary defense army of the Tibetan was born which facilitated and coordinated the rebellion against the central people’s government. 1959 and 1961 mark a milestone within the history of the Tibetans as it was the period in which the Chinese destroyed many the monasteries of the Tibetan people. Moreover, a severe famine swept across the Chinese territories killing thousands of the Chinese and many other Tibetans as well. After a mass revolt erupted in Lhasa because of bleach to the 1951 agreement by the

Health Assessment of a Geriatric Patient Assignment

Health Assessment of a Geriatric Patient - Assignment Example While performing a health assessment among the geriatric patients, a nurse should keep in mind the special considerations that the physiological process is unique in this age group of patients. There are illnesses and conditions related to the changing of the physiological functions resulting from an advancement in age. During the performance of physical examination, the nurse must equally avoid prolonged exposure of the patients as the geriatric patients easily loose head and are prone to hypothermia (Rosen & Reuben, 2011). Due to the multiplicity of conditions experienced by the geriatric patients, a thorough health history is essential in understanding the nature of the condition. In certain instances when the elderly cannot clearly express the condition, interviewing of the family members is essential in helping to understand the conditions. Additionally, during the assessment, the elderly must be treated with caution since these groups of people are accustomed to falls. The patients’ assessment should be done in an environment that is spacious enough but has for support appliances that will prevent the fall of the patients (Kenis et al., 2013). Kenis, C., Bron, D., Libert, Y., Decoster, L., Van Puyvelde, K., Scalliet, P., †¦ Wildiers, H. (2013). Relevance of a systematic geriatric screening and assessment in older patients with cancer: results of a prospective multicentric study. Annals of Oncology†¯: Official Journal of the European Society for Medical Oncology / ESMO, 24,

Picture of Mona Lisa Essay Example | Topics and Well Written Essays - 1000 words - 1

Picture of Mona Lisa - Essay Example The painter himself, Leonardo Di Vinci, lived in Europe, Italy, and is world renown for his paintings all over the world. In his pieces of art, he usually made use of the natural angles, proportions and various patterns that gave him an edge over other painters of his time. This is one of the many pieces of arts that has been gifted to the world by the genius. Every angle of the picture holds some interest for the students of art and has led to various assumptions on each angle. For example, in case of eyebrows, it is being often said that they were removed unintentionally during the course of art-making. A scrupulous review of the picture reveals that there is hardly any hair on the face, the only one that can be detected is probably through the employment of single use of the brush. Regarding the subject of picture, the lady herself, on many occasions is being termed as a lady named Lisa Gherardini (Klein 15), who was born in the late XV century and the painter did not even give th e portrait to her just because he was totally obsessed with the art that he had crafted. The face expression has held attention of many over number of years through decades. The background of the picture equally compliments the facial expressions and beauty surrounding the face. Many pieces of his art were incomplete, however, due to his personal interest and fascination of the subject of the picture, the incumbent brought it to the level of perfection that has many in intrigue. Though exact date of this picture is unknown, yet it is being believed that picture sketching took place somewhere in the early days of the XVI century (between 1503 and 1506) (Goyer and Yorkey 210). The lady on the picture is often named as La Gioconda. It is being said that the entire portrait took nearly three years to reach the final point of completion or the point where it is  today.

International Logictics Essay Example | Topics and Well Written Essays - 1500 words

International Logictics - Essay Example World trade has been increasing at an average rate of six percent for the last 20 years, which is twice the rate of world output. The integration of the world economy with the help of trade has lifted the living standards of the people within these developing nations, which is a positive sign. However for the trade to occur in the first place, it is very significant to understand what goes behind to actually make supply chain management possible. Transportation of goods holds the key in this scenario. Also, sustained and consistent economic growth requires policies that can open trade and investment with the rest of the world. There is proof to it and it is that there has not been a single nation that has achieved economic stability without being open to the world for trade. International trade requires liberalization, i.e., openness to all and sundry within the world no matter what. The living standards are in direct proportion with them. Transportation holds the significance for connection between the channel members at the trading level as it swifts up the whole process of delivering goods from the manufacturer to the distributor who in turn does his best to provide the retailer with the goods after he stores the same for a while. In the end, at certain instances the retailers also give customers with the goods and products that they want through transportation service. There is a high need to promote and liberalize the manner in which trade is carried out within the world eco nomy. It needs to be more generous to everyone and anyone as well as helpful for the developing nations so that more and more trade is carried out between the economic world markets. Agriculture is one such example of being more liberal for the international trade market. Trade liberalization proves very helpful for any country’s economy but it encompasses within itself some negative factors like the increased food

American post civil war (1861 - 1865)poet Essay Example | Topics and Well Written Essays - 750 words

American post civil war (1861 - 1865)poet - Essay Example on the market in the fifties rather than to, say, Equanil or Valium, gains ominous proportions when put in the perspective of a canvas which makes Lowell see the sun as a feared savage and the white magnolia blossoms as "murderous". True the metaphors are localised and the "rising sun" is symptomatic of the jaundiced imagination of the poet who fears passion and vitality, very much like an Indian savage in "war paint" who "dyes us red.† But what is more important than the intensifying death-in-life existence of the couple as explained by the pun on "dyes", is the association of this feeling of death with the word Miltown in the beginning of the poem. It is now that the word Miltown no longer remains a torment, but goes onto metonymically suggest such terms as Mill town, mill stone, and small town. It becomes an emblem of the space of doubt, of frustration, of angst that loomed large over the American population at a time when the first effects of a looming Cold War was being fe lt. The poets state of anxiety is thus immediately seen as true representation of a larger American dilemma, of a crisis that occurs in Small Town or Any Town in the United States. The image of neurotic fracture is intensified in the second half of the line and the dislocation of humankind is aptly shown in the image of the nuptial bed that has been replaced by "Mothers bed". Lowell seems to imply that this voice of degeneration, of aridity, of being a dislocated whole, is so alike the husband and wife, locked in a social charter called marriage and continuing to feel consummated, exhausted and dead in the relationship. He feels that these shadow lines can only grow larger until of course the marriage falls apart. In a way, the poem, trying to show the failure of the relationship, is an attempt to question the so-called Christian idea of family and happiness. It seems to make a mockery of the Christian values in a world where Miltown, the tranquilliser rules, and a space where, Miltown the

I phone5 Research Paper Example | Topics and Well Written Essays - 2000 words

I phone5 - Research Paper Example Featuring of an architectural website, Dezeen, in the launch video of i phone5 focuses on the variance and depth of new promotional partnerships between different category products such as Apple Inc. and Dezeen, an architecture, interiors and design company website. Apple Inc. has given huge promotional leverage to Dezeen in the videos, thus, marking a new chapter of relational linking by entering into collaboration with the architecture magazine. It highlights how LTE technology offers â€Å"really fast downloads over your cellular network†. Marketing of Apple has always been a hush-hush matter. Apple contacted Dezene a year back for a customised version of its website with no advertisements and social media links without disclosing its strategy to the management of Dezeen (Golson, September 2012). The tie-up between Apple i phone5 and Dezeen magazine on architecture, interiors and design by showing the home page of the company website on the promotional videos, on the occasi on of the launch of its latest i phone5 version has huge management and functional implications for the architectural company. It offers a trade-off to the viewer of purchasing a superior quality product although it won’t be a decision taken at once, as the ad viewer would analyse the future cost and quality trajectory of the magazine in the category it belongs to. If the consumer wants to replace the product, as in this case, the decision will be taken by comparing it with the currently owned and subscribed magazine and other available magazines on architecture and design in the market. If after visiting the Dezeen company website through the Apple i phone5 link given on the email of the user, it reveals that the difference in quality is tangibly and intangibly significant relative to the cost of the architectural magazine, the possibility of replacing the current magazine with Dezeen increases. It means increase in the sale of Dezeen product. Thus, purchase decision depends , as per general modelling related to replacement. In the case of i phone5 and Dezeen, both the products are not complimentary as they are un-related. Therefore, the purchase decision in one category, i.e., the Dezeen, would not be impressed by the purchase decision in another category, i.e., the Apple company’s newly launched i phone5 (Sriram et al., 2010). Nevertheless, if the products in both the categories have been purchased, the incentive to replace them with the latest versions, as in the case of Apple i phone5, the consumer decision is going to be taken on the quality parameter only; the higher the quality, the more inspired the decision for replacement. Consumer leverage would be more if both the products are replaced relatively to a single category product replacement (Sriram et al., 2010). Anyways, the great thing for an architecture website is that a technology giant like Apple has contacted it for sharing business leverage mutually through an email link to the we bsite address for the visitor to surf the pages of the magazine compelling the viewer to take a better decision after analysing the trade-off. As per the general model for replacement, if two

Sir Philip Sidney Essay Example for Free

Sir Philip Sidney Essay â€Å"Thou blinds man mark† one of Sir Philip Sidney’s most famous poem, he writes about desire. In the poem Sir Philip Sidney complains about desire yet he shows us how he was able to overcome desire. He starts off in the poem by saying the following â€Å"Thou Blind Man’s mark, thou fools self chosen share† He uses the sentence as a metaphor to compare desire to a snare. Sidney sees desire as a trap, if were to get a hold of one’s life. Sidney also compares desire to a â€Å"Web of will† which interprets his meaning of it as a trap. The trap is strong on its victims and has very prominent effects.In the second stanza Sidney exclaims â€Å"Desire, desire! I have too dearly brought.† Sidney uses all these as repetition to show his true feelings of how desire has truly made him undeniably suffer. It shows how much time he has wasted instead of worrying on the more important thing life beholds. He learned to pay for desire with a â€Å"Mangled mind† The toughest thing was getting over it but Sidney shows desire wouldn’t completely engulf him.In the beginning of the sestet he blatantly speaks of his overcoming of desire, though it did control most of his life. He uses anaphora to highlight desire â€Å"In vain thou hast ruin sought.† In the ending of the third stanza, the speaker gives us the idea of him not being able to fall in desire, virtue brought him back. It gives a great turn point on the complexity of his life.The end is quite overwhelming along with the last two lines of the poem. He speaks of reward after everything he has gone through with desire. To the end of the poem it reads â€Å"Destiny naught but how kill desire.† The paradox enforces that even though he has overcome it doesn’t mean he is finished with. Further more in thou Blind Man’s Mark Sidney couldn’t truly conquer desire because it is a lifelong battle and that trying to control it can destroy s person in the process. It isn’t something you can live without but live with and battle.

Students with Learning Disabilities: Self-Concepts

Students with Learning Disabilities: Self-Concepts Learning disabilities (LD) is an umbrella term used to describe a number of other, more specific learning disabilities (SLD). Students with SLD comprise the largest single category of students with special needs (U.S. Dept. of Education, 2016). There are many obstacles that students with LD encounter. One of those obstacles being how they judge themselves based on comparisons of other students without LD. In order to better understand this obstacle, one must first examine how children with LD understand their disability and how this understanding is associated with global self-esteem and other self-perceptions. A study conducted by Cosden, Elliot, Noble, and Kelemen (1999) used an assessment consisting of three components: Harters What I am Like scale, Heymans Self-Perception of a Learning Disability (SPLD), and a series of open-ended questions about learning disabilities to determine how children with LD understand their disability and how this understanding is associated with global self-esteem and other self-perceptions. The study consisted of students from both elementary and junior high school. Cosden, Elliot, Noble, and Kelemen (1999) findings revealed that students in the junior high school group had more negative self-perceptions than did students in the elementary group. The largest population of students in each group was informed about their learning problems by school personnel, while other students were informed by their parents. 20% of the junior high students and over one-third of the elementary students reported that no one told them about their disability. A majority of ele mentary students were not able to explain LD in their own words, while one-third of junior high students were able to define learning disabilities as a specific academic problem. A majority of all students believed they would outgrow their LD; however, one-fourth of the junior high students stated that LD would continue to affect them, but not as severe. The remaining students felt that their learning disability would continue to affect them the same as now or didnt know what would happen in the future. Data from the SPLD scores showed that students who reported being informed about their learning disability from teachers had less positive perceptions of their learning disability than students who were told by their parents. Cosden, Elliot, Noble, and Kelemens (1999) revealed additional data that some students told by their teachers were able to articulate an accurate verbal description of their LD; while others told by their teachers demonstrated very little understanding. Therefor e, Cosden, Elliot, Noble, and Kelemens (1999) determined that the source of information had a mixed impact on the students self-understanding. There was some indication that greater knowledge about learning disabilities was associated with lower self-esteem for the children in this study. Now, that weve gained some insight on how self-understanding of ones learning disability affects self-esteem and self-perceptions, lets uncover what research shows about children with LD in regards to academic self-concept and self-esteem. Heyman (1990) examined the self-perception of a learning disability and its relations to academic self-concept and self-esteem. The instrument used for measuring self-esteem was the Coopersmith Self-Esteem Inventory School Short Form, Form B (SCEI-SF). Academic self-concept was measured by three subscales of the Students Perception of Ability Scale (SPAS) developed by Boersma and Chapman (1979). Self-perception of ones learning disability (SPLD) was assessed by a 25-item scale developed by Heyman specific for this study. Participants were tested individually or in small groups of two to eight children. Heyman (1990) found a positive correlation between self-perception of learning disabilities and academic self-concept and self-esteem. Self-perception of learning disability explained 12% of the variability in self-esteem and more than 30% of the variability in academic self-concept. This relationship remained significant after controlling for sex, ethnicity, age, reading and math achi evement, self-contained versus mainstreamed class setting, and age at the time the learning disability was diagnosed. The results of Heymans (1990) study suggest that self-perception of the learning disability may have an effect on academic self-concept and self-esteem, which in turn may influence achievement for children with learning disabilities (Heyman, 1990). At this point, I will discuss differences in self-concept between a student with LD and nonhandicapped students. Cooley and Ayers (1988) investigated differences in self-concept between a student with LD and nonhandicapped students, differences between attributes made by students with LD and those made by nonhandicapped students when explaining success and failure, and the relationship between self-concept and the attributions used by the students. Instruments used for this study included The Piers-Harris Childrens Self-Concept Scale and the Intellectual Achievement Responsibility Questionnaire (IAR). Cooley and Ayers (1988) analysis of the data indicated that the children with LD reported significantly lower self-concept scores than their nonhandicapped peers. Cooley and Ayers (1988) indicated that there was not a significant difference between attributes made by students with LD and those made by nonhandicapped students when explaining success and failure. In regards to the relationship between self-concept and attributions, analysis of Cooley and Ayers (1988) data suggested that external att ributions for success and ability attributions for failure are related to the self-concept scores. Below I will review students from primarily Hispanic backgrounds with LD. Gans, Kenny, and Ghany (2003) examined the self-concept of children with learning disabilities (LD) from primarily Hispanic backgrounds. The study compared children with LD and their peers without LD on self-concept and contributes to the literature by using a primarily Hispanic sample and by examining gender differences. The Piers-Harris Childrens Self-Concept Scale (PHCSCS) was selected for this study due to its theoretical understanding of self-concept, its ease of administration and the targeted population. The PHCSCS includes six cluster scales: Behavior, Intellectual and School Status, Physical Appearance and Attributes, Anxiety, Popularity, and Happiness and Satisfaction. Participants completed this 80-item scale by responding yes or no to the test statements. Gans, Kenny, and Ghany (2003) found that participants with LD scored significantly lower on the PHCSCS subscale of Intellectual and School Status than participants without LD. Also, Gans, Kenny, and Ghany (2003) found th at participants with LD scored lower on the PHCSCS subscale of Behavior than participants without LD. None of the other subscales yielded significant differences between participants with LD and those without LD. There was no difference between boys with LD and girls with LD on self-concept. The correlations of PHCSCS Subscales for students with LD and students without LD were presented. The correlation of Happiness with Behavior was significantly higher for students with LD than for the students without LD. No other subscale correlations were significantly different. This study focused on children from the primarily Hispanic background from only one school in an urban area. The results are generalized only to schools with similar populations; therefore, future research should employ larger samples of other ethnic groups. The next study will evaluate the self-concept of LD students versus academically gifted children. Educators and researchers traditionally relate self-concept with educational status, often concluding that children with LD have low self-concepts and academically gifted children have high self-concepts (Montgomery, 1994). Using the Multidimensional Self-Concept Scale (MSCS), Montgomery (1994) assessed the self-concept of students with LD, comparing observer ratings and self-reports both within the LD group and across LD, nondisabled, and high-achieving classes. Montgomerys (1994) results show that children with LD report lower academic and competence self-concepts than do high achieving and nondisabled children. However, the three student groups; LD, Nondisabled, and High Achieving, did not differ significantly in their social, family, affect, or physical self-concepts. Montgomerys (1994) comparisons of teachers evaluations of LD, nondisabled, and high achieving students global self-concepts showed that teachers incorrectly evaluated children with LD as having lower self-concepts t han nondisabled or high achieving students. The teachers appeared to magnify the differences among the student groups and clearly differentiated among LD, nondisabled, and high achieving children did themselves. The teacher-children comparisons for each student group show that teachers did indeed underrate the self-concepts of the children with LD. Montgomery (1994) concluded that parent evaluations of the children with LD were equivalent to the childrens self-reports. Parents of nondisabled and high achieving children also assessed their childrens global self-concepts accurately. Lastly, I will discuss the effects of school placement and social support on the self-concept of children and adolescents with LD. The primary purpose of the study conducted by Forman (1988) was to examine the effects of two types of social factors; school placement and perceived social support, on the self-concepts of children and adolescents with LD. The LD students received three types of educational services: self-contained LD classrooms, remediation during part of the day in LD resource rooms, and not yet receiving LD services in school. Perceived social support was assessed using a self-report measure developed by Harter which provided information on the availability of support from parents, teachers, classmates, and friends. Formans (1988) finding concluded that the self-perceptions of the LD students and adolescents studied were related to their perceived access to adequate social support. Forman (1988) showed the higher social support from parents, classmates, teachers, and friends were associated with higher self-esteem in general self-worth, scholastic competence-specific behaviors, athletic competenc e, and behavioral conduct. Also, Forman (1988) revealed that school placement did not seem to affect self-concept in her sample of subjects. She contributed this to the small number of subjects in both resource and regular classroom placements, making it difficult to achieve statistically significant difference at the .01 level. Further research using a larger sample is needed to better assess the impact of school placement on students with LD. The research described above demonstrates some of the many obstacles that students with LD encounter. There were inconsistencies in the research regarding the self-concept of students with LD. Heyman (1990) noted that there is a positive correlation between self-perception of learning disabilities, academic self-concept, and self-esteem. Cooley and Ayers (1988) concluded that there is a difference between students with LD and nonhandicapped students self-concepts. Gans, Kenny, and Ghany (2003) suggested children from primarily Hispanic backgrounds with LD had lower self-concept based on their responses on the Piers-Harris Childrens Self-Concept Scale. Also, Montgomery (1994) found that students with LD had lower self-concept based on their responses on the Multidimensional Self-Concept Scale. Additional factor such as placement of students with learning disabilities was also reviewed. Foreman (1988) showed that there isnt a reliable correlation between placement and self-concept. In conclusion, the research discussed in my literature review revealed that there are obstacles that students with LD encounter that affects their self-esteem and other self-perceptions. References Cooley, E.J. Ayres, R. R. (1988). Self-Concept and Success-Failure Attributes of  Nonhandicapped Students and Students with Learning Disabilities. Journal of Learning  Disabilities, 21, 174-178. Cosden, M., Elliot, K., Noble, S. Kelemen, E. (1999). Self-Understanding and Self-Esteem in  Children with Learning Disabilities. Learning Disability Quarterly, 22, 279-290. Forman, E.A. (1988). The effects of social support and school placement on the self-concept of  LD students. Learning Disability Quarterly, 11, 115-124. Gans, A. M., Kenny, M. C., Ghany, D. L. (2003). Comparing the Self-Concept of Students  With and Without Learning Disabilities. Journal of Learning Disabilities,36(3), 287-295. Heyman, W. B. (1990). The Self-Perception of a Learning Disability and Its Relationship to  Academic Self-Concept and Self-Esteem. Journal of Learning Disabilities,23(8), 472-475. Montgomery, M.S. (1994). Self-Concept and Children with Learning Disabilities: Observer-Child Concordance Across Six Context-Dependent Domains. Journal of Learning Disabilities, 27(4), 254-262. U.S. Department of Education, National Center for Education Statistics. (2016). Digest of  Education Statistics, 2015 (NCES 2016-014), Table 204.30. Retrieved from https://nces.ed.gov/fastfacts/display.asp?id=64

Environmental Problems Derived From Modern Societies Environmental Sciences Essay

Environmental Problems Derived From Modern Societies Environmental Sciences Essay Global warming is probably one of the most talked issues of our generation and ironically it is probably one of the most misunderstood subjects. Everyone talks about it without truly understand what it means for our future or what its horrifying consequences are. The dictionary defines global warming as the rise in the average temperature of Earths atmosphere and oceans since the late 19th century and its projected continuation.  [1]   This essay will analyze with more depth this definition and also make the students understand how serious this subject is about to become and how it is in our hands to slow down this process before it is too late. Environmental problems derived from modern societies The comfort we have in our modern life is leading us to use up many natural resources. So, it is important to understand what controls the fragile and complex climate on Earth. The Earth temperature is controlled by the greenhouse effect. This effect is a process by which thermal radiation from a planetary surface is absorbed by atmospheric greenhouse gases, and is re-radiated in all directions. Since part of this re-radiation is back towards the surface and the lower atmosphere, it results in an elevation of the average surface temperature above what it would be in the absence of the gases. Life on Earth is only possible because of the green house effect. Actually, if this effect did not exist, the temperature on the surface would be around 34 °C colder than it is in the present days. With the rise of gas emissions of the green house effect, as in the gases which absorb and emits radiation within the thermal infrared range, the fragile and complex system that controls Earth climate is affected and consequently, the surface becomes warmer. As Derek Markham states: The main greenhouses gases are carbon dioxide (CO2), methane (CH4), chlorofluorocarbons (CFCs) and other halocarbons, ozone (O3) and nitrous oxide (N2O). These gases are not only produced by human action but there are also natural causes aggravating the situation. Starting by stating the main ones, such as, our ever-increasing addiction to electricity from coal burning power plants releases enormous amounts of carbon dioxide into the atmosphere.  [2]   Every day, more electric gadgets flood the market, and without alternative energy sources, we are highly dependent on burning coal for our personal and commercial electrical supply. Other big issue is the demand for more cars and consumer goods, which increased the use of fossil fuels for transportation and manufacturing caused its growth at an alarming rate among the population. Other cause derived from the grown of the population is the enormous quantity of methane released into the atmosphere by the creation of animals in a large scale. The process of anaerobic decomposition that takes place in the intestines of herbivorous animal produced methane. Furthermore Markham says: The use of forests for fuel (both wood and for charcoal) is one cause of deforestation, but in the first world, our appetite for wood and paper products, our consumption of livestock grazed on former forest land, and the use of tropical forest lands for commodities like palm oil plantations contributes to the mass deforestation of our world. Forests remove and store carbon dioxide from the atmosphere, and this deforestation releases large amounts of carbon, as well as reducing the amount of carbon capture on the planet. Analyzing the consequences Although there are countless alarming consequences  [3]  there are a few that deserve more attention. For instant, with climate change, areas where precipitation was relatively constant now cease to be. With time, this situation generates a low irrigation of soil and consequently the desertification of soil. What happens it that the soil of these certain areas starts to become increasingly sterile and which means that the land does no longer have enough nutrients to grow new vegetation, both natural and planted by men. Without vegetation, less will rain, the soil becomes barren and lifeless and, of course, survival is very difficult. Also, as global warming is associated with the rise of the planets average temperature, this increase passes on the heat to water sources present on Earth and therefore it is a reason of alarm because it is believed to be the main cause for some Fauna and Flora extinction once present in the deep ocean. Also, Joe Romm says: It is predicted more intense monsoons with climate change. Warmer air can hold more water and puts more energy into weather systems, changing the dynamics of storms and where and how they hit.  [4]   Considering this scenario, what it is more likely to happen is that cities and towns will not be prepared for this impact in terms of infrastructures. Another issue, and that might be the scariest, is the general reduction in food production: Due to this Natures immoderate behaviour and climates conditions, the profits in average crop will vary depending on its geologic location. This effect on productivity will lead to a reduction in global food production, resulting on the increase of cases of malnutrition.footnote! http://www.carebadges.com/?p=15 This will also be followed by the fact that mosquitoes are extremely sensitive to climate variations and global warming will allow these species to travel to parts of the world that used to be too cold for them to survive, which means that tropical diseases will spread south from South East Asia and Africa to other places. Lastly is the fact that the polar ice (ice accumulated on top of the land on both poles) is melting at an increasingly fast pace, a process triggered by surface heating. The problem is that our Planet has about 38 million cubic kilometres of ice, of which 85% are in Antarctica. Because ice is less dense than water, around 33 million of cubic kilometres of water would obviously go to the ocean. Considering that the oceans surface is 360 million cubic kilometres and if this surface remains constant, it would mean an increase of 60 meters of the sea level. Of course this is an irrealistic and extremist point of view and we can only predict based on results of the UN Climate Panel an increase of the sea level about 18 to 60 centimetres in the next century, which is not a big problem. What have we been doing to minimise global warming? Up to date, there have been major worldwide congresses and Talks to discuss the Global Warming issue and spread the word. From all of them, there are two that deserve attention: The World Summit River in 1992 which took place in Rio de Janeiro, was the first major conference focused on this topic and to debate solutions to combat global warming. 117 representatives of countries around the world were present that day to sign the most important measure called Agenda 21, which committed these signatory nations to adopt the new methods of sustainable development, creating an economic background to serve as financial support in order to achieve the target set to cut carbon emissions by the year 2000, when carbon dioxide in atmosphere was 355 ppm. In the following years the involve countries did not accomplished the targets and in 1997, when the carbon emissions where 365 ppm at atmosphere according to IPCC, it was called the Kyoto summit. In the Kyoto summit there been established new targets to cut up 5.2 per cent below 1990 levels before 2012 and again the countries did no achieve this. So it is understandable that we have been doing climate change policy but failed over and over again. It is time to realize the current approach is broken and we have to think about other solutions. The solutions As consequences, solutions are countless and should be put into practice more actively. The solutions presented next are the most important ones: Starting by fossil fuels, probably the most difficult one to achieve because of its presence in society is to continually eliminate the burning of coal, oil and natural gas and replace them by other sources of energy such as solar energy, wind energy, water splitting, algae fuel, terra power, wave energy, urban cooling and geo- engineering Infrastructure Upgrade is another measure that needs attention, buildings in cities contribute to about one third of all greenhouse gas emissions, even though investing in thicker insulation  and other cost-effective, temperature-regulating steps can save money in the long run. But energy-efficient buildings and improved cement-making processes could reduce greenhouse gas emissions in the developed world and prevent them in the developing world. Transportation is another major source of greenhouse gas emissions, so one action that could make all the difference for this situation is moving near to work or use other ways of transport such as walking, cycling or some other way that only requires human energy. Avoiding long-distance flights would be of great help too, for instant there are distances that can be achieved by train instead. Consuming less should be the number one rule in developed countries. Consuming less results in fewer fossil fuels being burned to extract, less production and less shipping of products around the world. Following this thought, every citizen should do more with less and try not to waste our resources so easily, such as leaving the tap open or the lights turned on. The same applies to choose carefully what you buy, for instant choosing local food because it does not need to be transported. Following this thought, consuming less would have a big impact in cutting the trees and would help preserving the few existing forests because right now 33 million acres are cut down per year. One option is to set a global tax on carbon, which is applied consistently across the globe. This would mean the biggest polluters pay the appropriate cost for the damage they are doing to the environment. Proceeds of this tax could be reinvested in renewable energy solutions and energy efficiency schemes. Tax credits could also be given for research and development schemes focused on reducing energy use, conserving water and other energy efficiency initiatives. . What should we expect from the future? Is there still hope? As everyone heard before, the future is in our hands, especially in the leading governments. There is still no absolute idea about solutions probably there is no definite solution to solve global warming but there are solutions to gain time and make things last for longer. Countless organisations and scientists believe that every day. We are not yet saved or doomed, which should be more than a motivation for us, citizens of the world, to act more efficiently and start thinking about new ways of living. I believe that we are not yet prepared for the possibilities of having to adapt our livings standards and probably the need to survive rather than living comfortably in our cosy homes. But again it all depends on our governments and us all.

Homelessness Essays -- Homeless families, social reform, outreach

Homelessness is a serious problem in our society. Every night in our nation thousands of people are on the streets. This type of behavior is considered deviant because it does not reflect the norms and values of our society. In many cases the homeless people in our country are treated as total outcasts. Many of these people have severe mental disorders. Some are victims of an economy that has failed them. One may ask how such harsh situations exist in such an advanced society. With all the money and programs created to help people it seems ridiculous that this behavior exists. In a society where people have so much how is it possible that there are still people that have so little. The homeless are humans, no different than anyone else. They have rights and privileges just as any other citizen. As fellow humans we are obligated to help those in need. The homeless are in need. They are not only in need of money, but they are also in need of our attention and our support. Homelessness is something that we as a society need to address and eliminate completely. In the past few years the number of homeless people has increased tremendously gaining the attention of the public eye. While there is debate over how many homeless people are in the United States, few disagree that the numbers are overwhelmingly high and they are growing. In the past the homeless population mainly consisted of white men who were alcoholics. Now the homeless consists of many different types of people ranging in ethical background. They have also become a younger group of people and have a variety of different reasons for their homelessness (Farr, 1986). Homeless people have no bed to keep warm in if they get a fever or if the weather is cold. They do no... ...ington: University Press of Kentucky. Works Consulted Children's Defense Fund. (1998). The state of America's children: A report from the Children's Defense Fund. Boston: Beacon Press. Fitchen, J. (1981). Poverty in rural America: A case study. Boulder, CO: Westview Press. Gans, H. J. (1995). The war against the poor: The underclass and antipoverty policy. New York: BasicBooks. Garrett, P. (1996). Poor kids in a rich nation: Eating the seed corn. In Pathways from poverty educational network. University Park, PA: Northeast Regional Center for Rural Development. (ED 406 080) Katz, M. B. (1990). The undeserving poor: From the war on poverty to the war on welfare. New York: Pantheon Books. Kryder-Coe, J. H., Salamon, L. M., & Molnar, J. M. (Eds.). (1991). Homeless children and youth: A new American dilemma. New Brunswick, NJ: Transaction Publishers.

Marco Polo :: Biographies Biographical Essays

Marco Polo is one of the most well-known heroic travelers and traders around the world. In my paper I will discuss with you Marco Polo's life, his travels, and his visit to China to see the great Khan. Marco Polo was born in c.1254 in Venice. He was a Venetian explorer and merchant whose account of his travels in Asia was the primary source for the European image of the Far East until the late 19th century. Marco's father, Niccolà ¹, and his uncle Maffeo had traveled to China (1260-69) as merchants. When they left (1271) Venice to return to China, they were accompanied by 17-year-old Marco and two priests. Early Life Despite his enduring fame, very little was known about the personal life of Marco Polo. It is known that he was born into a leading Venetian family of merchants. He also lived during a propitious time in world history, when the height of Venice's influence as a city-state coincided with the greatest extent of Mongol conquest of Asia(Li Man Kin 9). Ruled by Kublai Khan, the Mongol Empire stretched all the way from China to Russia and the Levant. The Mongol hordes also threatened other parts of Europe, particularly Poland and Hungary, inspiring fear everywhere by their bloodthirsty advances. Yet the ruthless methods brought a measure of stability to the lands they controlled, opening up trade routes such as the famous Silk Road. Eventually,the Mongols discovered that it was more profitable to collect tribute from people than to kill them outright, and this policy too stimulated trade(Hull 23). Into this favorable atmosphere a number of European traders ventured, including the family of Marco Polo. The Polos had long- established ties in the Levant and around the Black Sea: for example, they owned property in onstantinople, and Marco's uncle, for whom he was named, had a home in Sudak in the Crimea(Rugoff 8). From Sudak, around 1260, another uncle, Maffeo, and Marco's father, Niccolà ¹, made a trading visit into Mongol territory, the land of the Golden Horde(Russia), ruled by Berke Khan. While they were there, a war broke out between Berke and the Cowan of Levant, blocking their return home. Thus Niccolà ¹ and Maffeo traveled deeper into mongol territory, moving southeast to Bukhara, which was ruled by a third Cowan. While waiting there, they met an emissary traveling farther eastward who invited them to accompany him to the court of the great Cowan, Kublai, in Cathay(modern China). In Cathay, Kublai Khan gave the Polos a friendly reception, appointed them his emissaries to the pope, and ensured their safe travel back to Europe(Steffof 10).

Expected Transitions

Nursey A child will not really know what is going on when they are first brought to a nursery, however the child will be excited at first until they realise that their parent/carer is leaving and will not be coming back straight away,this could make the child become shy,dismissive upset or even anxious.. A child will not trust any of their carers until they a fully settled and are comfortable about where they are and the routine they are following.High school Starting high school is a big time for a young person it is probably the most scary common transition so far in their life,having to deal with leaving some of their childhood friends, and entering a new school feeling scared and alone. They will have many mixed emotions, all based around the experiences they have felt and dealt with when making new friends and starting a new school.The pressure is a little more intense then when they were in primary or middle school as they know what to expect but as they are older anxiousness w ill kick in and the young person will feel self-conscious or very withdrawn and may even start acting out of character. Puberty This change to the young people’s body affects everything about them, so it is a particulary hard time for them.Knowing they do not have any control over what is happening this will make the child become dismissive or argumentative with parents or carers and even their siblings. During this time they tend to focus more on friends and their relationships outside of the home. Puberty is a complicated and confusing time for most young people. They sometimes worry about whether the changes in their bodies are ‘normal', especially if they develop differently – earlier, or at a different rate – from their friends.

Home Soil by Irene Zabytko Essay

Home Soil is a story written by Irene Zabytko that takes place in Chicago during the Vietnam War. Bohdan, the narrator?s son, is the main character of the plot. His interaction with his father throughout the story proves that he is suppressing the pain that is within him. What led to this is the message that Zabytko intended for the reader; opportunities do not exist forever. Throughout the short story Bohdan displays regret, dwelling, and absolution as he realizes an opportunity has come and gone. The feeling of regret can weigh a person?s emotions beyond normalcy. As the story unfolds and the plane arrives in Chicago from San Francisco, Bohdan becomes immediately unsocial from an expected level. ?We stood apart, unlike the other soldiers and their families who were hugging and crying on each other?s shoulders in a euphoric delirium,? said Bohdan?s dad. Mentioned briefly in the beginning of the story was the fact that Bohdan?s dad was also in a war and had never spoken of it to anyone. As little words are exchanged, Bohdan?s dad finds himself wondering why his son has not told him any details of his journey. This is a realism that the father has had before in his own experiences. Zabytko then begins to tell the father?s story of regret in a lengthy description, including all of his war efforts. When regret is established one tends to dwell on that incident searching for a resolution. The semi-torturing act of dwelling is a replay of events that lead up to and include the regret that took hold. Bohdan?s parachute pin is a form of symbolism. The pin represents an unattainable dream of his. Bohdan hasn?t been able to stop thinking about the one thing he was not able to do. This, in return, explains why his concentrations seemed to be elsewhere than the reality he was living in. Bohdan?s dad also has flashbacks in his mind that cannot be controlled. Zabytko gives superb imagery as she has the dad describe his compelling story of regret. With a better understanding of dwelling through the father?s story the reader can now place a similar burden on Bohdan. ?I see him staring at the round carapace of a ceiling, stoic icons staring directly back at him,? said the dad. This image presents the importance of the thoughts that are running through Bohdan?s head. Once a person has dwelled on something to the point of driving himself insane he  then usually searchs for a forg iveness or absolution. When bad thoughts have reached maximum capacity and possibilities of correction seem impossible, the last resort is a formal freeing of one?s guilt. Built up throughout the story was Bohdans? social behavior. Also, throughout the story, the father?s emotional behavior built up with Bohdans? silence. Zabytko shows the father?s plea for forgiveness when he says, ?I should have shot her. I should have spared her from whatever she had to go through.? Ultimately Bohdan wants forgiveness as well. With his father by his side, crying in the garden, Bohdan tries to cleanse his regret. The only way out of one?s regret is to except it as a missed opportunity. Bohdan does this when he says, ?Tato, I didn?t know anything. You know, I just wanted to jump out from planes with my parachute. I just wanted to fly?.? As the story ends with that statement it is assumed that the father reveals his regrets to his son as well. With sin, guilt, and obligation one ponders why they exist. They are all some given opportunity that was taken or understood the wrong way. Zabytko shows how decisions are vital for survival and wrong ones can hurt you. Some opportunities do not exist forever; do not let them slip by as Bohdan and his father did.

Pre-Linguistic Development

As linguistic development designates the stage when children are able to manipulate verbal symbols, it should be apparent that pre-linguistic development refers to the stage before the child is able to manipulate such symbols. Consequently, this stage is sometimes called the pre-symbolic stage. com/english-iii/">Pre-linguistic development, therefore, concerns itself with precursors to the development of symbolic skills and typically covers the period from birth to around 13 months of age. Four stages can be identified: * Vegetative sounds (0-2 months): the natural sounds that babies make, e. . crying, coughing, burping, and swallowing. * Cooing and laughter (2-5 months): these vocalizations usually occur when the baby is comfortable and content.They are typically made up of vowels and consonants. * Vocal play (4-8 months): the infant engages in longer and more continuous streams of either vowel or consonant sounds. * Babbling (6-13 months): at least two sub-stages are identified â₠¬â€œ reduplicated babbling, in which the child produces a series of Consonant-Vowel (CV) syllables with the same consonant being repeated (e. . wa-wa-wa, mu-mu-mu) and non-reduplicated babbling, consisting of either CVC vocalizations (e. g. mom, pip) or VCV vocalizations (e. g. ama, ooboo). [See Speech Development] Up to this stage of development much of what the child produces is really no more than a sort of verbal play. The child is practicing individual sounds, and sound sequences, and gaining the motor skills necessary to produce what will eventually be considered as actual adult words. So, young children make various sounds and others then assign meaning to these.So, for example, a child may reach for an object whilst at the same time saying ‘m’. An adult may interpret this as the child wanting help to get the object. The child, having realized that this combination of physical gesture (reaching) and articulating ‘m’ prompts an adult to pass the desir ed object, may go on to repeat this behavior. The child is learning that certain actions that he or she performs can be used to control his or her environment. These changes come about because the child’s ability to focus their attention on their caregiver and on objects becomes more refined as they mature.For example, from 0-2 months there is shared attentiveness in which only the baby and caregiver form part of any interactive event – all other elements are ignored. From 2-6 months there is interpersonal engagement when the baby is conceptually able to differentiate their own self from the caregiver and focus attention on each other and on the ‘message’ of the communicative event. Then, from about 6-15 months there is a shift such that the child is now able to focus attention on objects (e. g. cups, toys, books) and understand that the communicative event is focused on these.This is sometimes called joint object involvement. It is, however, the emergence of words from about 12 months onwards that signals the onset of linguistic development. This is the stage when there is symbolic communication emerges. Linguistic Development Linguistic development occurs at what is called the One Word Stage. It is at this stage that we can properly talk about a child’sexpressive language, i. e. the words used to express emotions, feelings, wants, needs, ideas, and so on. This should not be confused with the child’s understanding or receptive language. The two are, of course, closely related.However, a child will typically understand much more than he or she can actually express and a child’s expressive language, therefore, lags behind its comprehension by a few months. Early One Word Stage (12-19 months) Before the emergence of the first ‘adult’ words the child will use specific sound combinations in particular situations. The sound combinations are not conventional adult words but they appear to be being used con sistently to express meaning. For example, if the child says mu every time he or she is offered a bottle of milk then this may be considered to be a ‘real’ word.Similarly, if the child says bibi each time he or she is given a biscuit then, even though the sound combination does not represent an exact adult word, it would still be considered an early word. These early words are called protowords. The child will also be using gesture together with these specific vocalizations in order to obtain needs, express emotions, and so on. The important point is that the child is consistent in his or her use of a particular ‘word’. Later One Word Stage (14-24 months) The words used by the child are now more readily identifiable as actual adult words.A variety of single words are used to express his or her feelings, needs, wants, and so on. This is the stage at which, amongst other things, the child begins to name and label the objects and people around them. Examples i nclude common nouns such as cup dog hat proper nouns such as Dad Sarah Rover and verbs such as kiss go sit The child may also use a few social words such as no bye-bye please The child will not yet have developed all the adult speech sounds and so the words used are unlikely to sound exactly as an adult would say them.However, they are beginning to approximate more closely to an adult model and they are beginning to be used consistently. At the end of the One Word Stage the child should have a much larger vocabulary, should be able to sustain a simple conversation, be using several adult speech sounds appropriately, and be conveying meaning through the use of single words in combination with facial expression, gesture and actions. These single words will express a variety of meaning. The next stage in the child’s development of expressive language is that he or she begins to combine two words together into simplephrases.Two Word Stage (20-30 months) It is at this stage that t he child begins to produce two-word combinations similar to the following. daddy car shoe on where Katie Note that a variety of different word classes may be combined: * For example, daddy car involves the combination of two words from the same word class of nouns one noun (daddy) with another noun (car). * However, shoe on consists of two words from two different word classes, nouns and prepositions: one noun (shoe) plus a preposition (on). * Also, where Katie uses a so-called interrogative pronoun (where) together with a proper noun (Katie).In fact, a high percentage of these two-word combinations incorporate nouns. This is not surprising, as the child has spent a lot of time learning the names of objects and people. These are the important things in his or her environment and the things that are most likely to be manipulated, talked about, and so on. They are often the concrete, permanent things to which the child can most readily relate. In addition, at this Two Word Stage there is also prolific use of verbs (e. g. go, run, drink, eat). Three Word Stage (28-42 months)As its name implies, at this next stage of development children extend their two-word utterances by incorporating at least another word. In reality children may add up to two more words, thereby creating utterances as long as four words. The child makes greater use of pronouns (e. g. I, you, he, she, they, me) at this stage, e. g. me kiss mummy you make toy he hit ball It is at this stage that the child also begins to use the articles the, a and an. At first their use is inconsistent but as the child approaches 42 months of age they become more consolidated in their utterances, e. g. me kick a ball you give the dolly he throw an orangeIn addition, it is common for the prepositions in and on to be incorporated between two nouns or pronouns, e. g. mummy on bed you in it Sarah in bath Four Word Stage (34-48 months) From about 34 months the child begins to combine between four to six words in any one utterance. There is greater use of contrast between prepositions such as in, on and under and adjectives such as big and little, e. g. mummy on little bed daddy under big car daddy playing with the little ball Complex Utterance Stage (48-60 months) This stage is typified by longer utterances, with the child regularly producing utterances of over six words in length.It is at this stage that the concept of past and future time develops and this is expressed linguistically in a child’s utterances, e. g. we all went to see Ryan yesterday [past time] Daddy is going to get a shoe [future time] Robert stopped and kicked a good goal [past time] Some of the more conceptually difficult prepositions such as behind, in front and next to also become established at this stage. The child will also be using the contracted negative, e. g. can’t rather than can not, didn’t rather than did not, won’t rather than will not, and so on.Example utterances include the followi ng. Helen can’t go to granddad’s house Connor didn’t stop crying he won’t eat up all his dinner for mummy There is a lot of controversy about just when the Complex Utterance Stage is completed. Some researchers claim that at five years of age a child has developed all of the major adult linguistic features and that the only real progression beyond this stage is the further acquisition of vocabulary items. Other researchers, however, argue that children up to the age of 12 years are still developing adult sentence structure.As indicated, our overview of language development has focused on how the child develops longer and longer utterances, i. e. it has concentrated on expressive language. It should be noted, however, that there is a parallel development of comprehension, or receptive language. So, for example, at the Early One Word Stage the child is capable of understanding a few single words spoken by others as well as speaking a few words. Similarly, a t the Three Word Stage the child can also comprehend the four to six word utterances spoken by others as well as producing such utterances themselves.In summary, the child will need to be able to comprehend utterances at least at the same level as those that he or she is able to construct and use expressively. In reality, we find that a child’s level of understanding actually precedes their level of expression. That is to say, a typically developing child will always understand more than they can express. The extent to which the development of receptive language precedes expressive language is highly variable and it is not possible to define any precise norms. The following table summarizes the stages of early development of expressive language.

Marilyn Monroe

As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion.. Marilyn Monroe As far as advertising goes, It was near perfect In Its tragedy to touch on the readers' subconscious senses of trust, logic, and emotion. This technique was developed by Aristotle and known as Rhetoric and Is delved Into three means of persuasion: Logos, Ethos, and Pathos. Logos Is the appeal to a person's logic and reason. Ethos is the appeal to a person's trust through credibility and trust. Pathos is the appeal to the person's emotions. This strategy is used in advertising to persuade the consumer to buy their product over another.This vintage 1986 Maxwell tape ad effectively used all three points of Aristotle Appeals with the SE of a statistic to satisfy the reader's logic (Logos), Marilyn Monomer's iconic status to appeal to the reader's sense of credibility (Ethos), and Marilyn Monomer's beauty, sex appeal, and charisma to incite an emotional response appealing to the viewer's feelings (Pathos). Let's begin with the ad's success in appealing to one's logic, or the Logos categor y. The ad uses a statistic stating that their tapes â€Å"†¦ Are manufactured up to 60% above industry standards. This statistic confirms the product's quality and gives some sound science to the consumer. It's a statistic, a number. People generally trust numbers. The statistic assures you that their product is manufactured over and above the industry standard and implies that all other brands are manufacture at bare requirements and no more. The consumer can feel confidence in the Maxwell brand because it's scientifically validated. It's logical and effectively appeals to the reader's sense of reason. Secondly, the market team utilized Marilyn Monomer's stardom and popularity to bring credibility to their claim and appeal to the reader's Ethos.Marilyn Monroe was still extremely popular at this time and her reputation was solid and reliable. 2012 marks 50 years after her death and she continues to be a major figure in the world of cinema and Is still acknowledged and respecte d. This year she Is the official icon of the 2012 Cannes Film Festival and honored on the event poster. The poster for the event has a picture of Marilyn seductively blowing out a single candle on a white cake. The poster, Like the picture In the Maxwell ad, captures her elegance and beauty. It Is recognizable and timeless.The consumer Is assured wrought her reliability, and her status and popularity appeal to the readers sense of credibility. Third Is the ads strongest pull, and It Is Its appeal to the viewer's emotions, Pathos. Marilyn Monroe Is loved and adored by so many people and the advertisers knew they could bank on this. Part of what people loved so much about simple photograph. But many adored her story too. Marilyn Monroe had a touching and inspirational story. Marilyn Monroe was born Norma Jeanne Morton in the charity ward at the Los Angles County Hospital.Her childhood was shaped by instability and she was passed from family member to family member, and even frequently lived in orphanages. In 1945 a photographer took notice of her and took her picture. Months later she was modeling for the covers of dozens of successful magazines and her life was changed forever. She had an uncanny ability to capture the hearts and attention of America and has remained loved even decades after her demise. Her photographs, like the one in the ad, still incite an emotional response. And lastly, let's not forget her sex appeal.Sex appeal was used in this add and is a ajar method used in selling products then and now. This ad concentrated on her stardom, but also played on her sex appeal too. Using words like â€Å"delicious dessert† and â€Å"the very best part of every man's fantasy'. I wonder if the advertiser's strategy could have been improved by focusing more on her film's successes and her success as an actress. The product Maxwell was selling was mainly for movies and many of the consumers would have been women. Could some of the more conservative con sumers been turned off by this approach? The ad was still brilliant and effectively used all aspects of persuasion..